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Bertolon Associate 麻豆成人精品 JP James Publishes Article in the Advertising and Society Quarterly

Feb 28, 2024

Bertolon School of Business Associate 麻豆成人精品 JP James, along with co-authors Associate 麻豆成人精品 Tyrha Lindsey-Warren (Baylor University) and Assistant 麻豆成人精品 Kyungwon Lee (Kean University), recently published an article, "THIS IS ME! The Financial Impact of Ad Agency CEOs and CCOs Who Are Women and People of Color in the C-Suite", in the Advertising and Society Quarterly, Volume 24, Issue 4. Their research focused on understanding ownership's role in revenue when diverse c-suite leaders manage multicultural or general market agencies.

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